The following responsibilities have been identified as necessary to the process of building planned giving programs in the XYZ Charity affiliate offices. Additional responsibilities related to this role may be added as appropriate.
Key job responsibilities are:
Serve as the primary contact with affiliate development staff and CEOs to prioritize planned giving and motivate affiliates to participate;
Monitor progress of planned giving programs nationally and generate quarterly reports;
Serve as the planned giving trouble-shooter to answer questions and solve problems for local and affiliate gifts;
Serve as the traveling gift planner for affiliates that have the ability to generate interest in a planned gift but need help in working through the gift planning process;
Prepare planned gift proposals using the planned giving software, design cover letters for proposals, and identify options for donors;
Help affiliates set goals and draft implementation plans;
Serve as an advisor for programs that are getting started (although use of con sultants may be a more effective way to get a program initiated and stabilized; where consultants are used, this staff person could help the affiliate develop a Request for Proposal and monitor use of consultant);
Develop and manage the use and production of marketing materials; add value to the use of the materials by generating ideas on letters to use with mailings, targeted audiences for mailings, suggestions for estate planning seminars (with sample formats), and methods of contacting professionals;
Manage the recognition program for planned giving, including ensuring regular contact with planned gift donors, coaching affiliates on recognition, securing permission to use name, printing names in annual report, and creating and staging recognition event;
Maintain contact with donors who have established endowment funds (where appropriate) including annual letter about progress, statements of balances (where appropriate) and comments about value of the use of the funds;
Manage input of planned giving information in the database and create a tracking program for Raiser’s Edge and other common database software; and supervise clerical staff involved in planned giving.